Beauty of Joseon

Rising in popularity both in Korea and internationally for the last few years, Beauty of Joseon is a Korean Beauty brand that found viral fame thanks to a single product! Some of the biggest names in K-Beauty raved about the brand’s star product, Beauty of Joseon Dynasty Cream

Based off a time-honoured formula used by Korean royalty, this moisturiser recreates the skincare knowledge of Korean ancestors from the Joseon Dynasty in a modern formulation.

Beauty of Joseon products are made using the ingredients that were listed in an ancient guide compiled for women in the Joseon Dynasty that focused on skincare for beautiful, clean and pure skin. It typifies the ‘Hanbang’ tradition of Korean ancient traditional skincare.