Beauty of Joseon

The Joseon Dynasty holds a significant place in Korean history, known for its cultural achievements and contributions to the development of Korean skincare and beauty traditions. "Beauty of Joseon" aimed to combine these historical beauty secrets with modern skincare technology to create effective and innovative skincare products. Some of the key ingredients often used in "Beauty of Joseon" products include: Ginseng: A traditional Korean herb with anti-aging properties, known for its ability to promote skin elasticity and brighten the complexion. Hanbang (Traditional Korean Herbal) ingredients: These include various plant extracts, such as liquorice root, honey, lotus, and green tea, which have been used for centuries in Korean skincare for their soothing and nourishing effects. Rice: Rice extracts are known to be gentle on the skin and are used to brighten and hydrate the complexion.