Purito has gained a significant following for its emphasis on using safe and natural ingredients in its formulations. The brand's name, "Purito," is a combination of "Purify" and "To" (comes from a Chinese character meaning soil or land), suggesting a commitment to creating products that are pure and safe for the skin.  Purito's product line includes various skincare items, such as cleansers, toners, serums, moisturizers, sunscreens, and more. One of their best-known products is the "Centella Green Level Unscented Sun SPF50+ PA++++," which is a popular physical sunscreen option that contains soothing ingredients like Centella Asiatica extract.


The brand aims to be transparent about its ingredient list, and they avoid using harmful or controversial components like parabens, sulfates, synthetic fragrances, and essential oils. They have also become known for their "green" and "clean" formulations, appealing to consumers who prioritize natural and gentle skincare.