Etude House is a well-known Korean beauty brand established in 1985. It is famous for its playful and cute packaging, as well as its wide range of makeup and skincare products. Some of Etude House's most popular products include their skincare items like cleansers, moisturisers, sheet masks, and sunscreens. They are also widely recognised for their makeup products, such as lip tints, cushion foundations, mascaras, eyeshadow palettes, and blushes.